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              Books published by Pearson Education (US)

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              Corporate Governance Matters
                

              Corporate Governance Matters (Trade Paperback / Paperback, 3rd edition)

              By Larcker, David; Tayan, Brian

              • RRP: $191.99
              • $191.99
              • Pub Date
                28 Aug 20

              Corporate Governance Matters, 3rd Edition gives corporate board members, officers, directors, and other stakeholders all the knowledge they need to implement and sustain superior governance in today's challenging business environments. Authored by two leading experts, it fully ad...dresses every component of governance, reflecting the latest trends and statistics. Updated throughout, it carefully synthesizes current academic and professional research, summarizing what is known, what is unknown, and where the evidence remains inconclusive. Coverage includes: international corporate governance; equity ownership; incentives; labor markets for CEOs; board structures; linkages to organizational strategy and business models; risk management, succession planning, financial reporting and external audit; governance ratings; and alternative corporate governance structures, including family-controlled businesses, nonprofits, private equity, and venture capital. This edition includes expanded coverage of many core and emerging issues, including: Environmental, Social, and Governance (ESG) Board effectiveness CEO succession CEO compensation Cybersecurity and risk Shareholder activism, and more Throughout, the authors' models and frameworks demonstrate how components of governance fit together, with examples and scenarios illustrating key points. Their balanced approach is focused strictly on two goals: to get the story straight, and to provide useful tools for making better, more informed decisions. David Larcker is James Irvin Miller Professor of Accounting at the Graduate School of Business of Stanford University; Director of the Corporate Governance Research Program; Senior Faculty, Arthur and Toni Rembe Rock Center for Corporate Governance. His research focuses on executive compensation, corporate governance, and managerial accounting, examining the choice of performance measures and compensation contracts in organizations. His current research projects address the valuation im
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              ISBN 9780136660026
              Released NZ 28 Aug 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 28 Aug 2020
              View details for this title
              100 Things Every Designer Needs to Know About People
                

              100 Things Every Designer Needs to Know About People (Trade Paperback / Paperback, 2nd edition)

              By Weinschenk, Susan

              • RRP: $63.99
              • $63.99
              • Pub Date
                28 Jul 20

              In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers conci...se, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day -- from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another web design guidelines book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and urban legends that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs.
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              ISBN 9780136746911
              Released NZ 28 Jul 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Series Voices That Matter
              Availability
              Available for pre-order, ships once internationally released 28 Jul 2020
              View details for this title
              Ubuntu Linux Unleashed 2021 Edition
                

              Ubuntu Linux Unleashed 2021 Edition (Trade Paperback / Paperback, 14th edition, Contains 1 Paperback / softback and 1 DVD-ROM)

              By Helmke, Matthew

              • RRP: $127.50
              • $127.50
              • Pub Date
                28 Aug 20

              Ubuntu Unleashed 2021 Edition is filled with unique information for everyone who wants to make the most of the Ubuntu Linux operating system, including the latest in Ubuntu mobile development. This new edition has been thoroughly updated by a long-time Ubuntu community leader to ...reflect the new Ubuntu 20.04 and the forthcoming Ubuntu 20.10 and 21.04 releases. Former Ubuntu Forum administrator Matthew Helmke covers all you need to know about Ubuntu 20.04 installation, configuration, productivity, multimedia, development, system administration, server operations, networking, virtualization, security, DevOps, and more - including intermediate-to-advanced techniques you won't find in any other book. Helmke introduces Ubuntu's key productivity and Web development tools, programming languages, hardware support, and more. You'll find new and improved coverage of Ubuntu's Unity interface, various types of servers, software repositories, database options, virtualization and cloud services, development tools, monitoring, troubleshooting, Ubuntu's push into mobile and other touch screen devices, and much more. The companion DVD includes the full Ubuntu 20.04 distribution as well as the complete LibreOffice office suite and hundreds of additional programs and utilities. Ubuntu Unleashed provides detailed information on how to... Configure and customize the Unity desktop Get started with multimedia and productivity applications, including LibreOffice Manage Linux services, users, and software packages Administer and run Ubuntu from the command line Automate tasks and use shell scripting Provide secure remote access and configure a secure VPN Manage kernels and modules Administer file, print, email, proxy, LDAP, DNS, and HTTP servers (Apache, Nginx, or alternatives) Learn about new options for managing large numbers of servers Work with databases (both SQL and the newest NoSQL alternatives) Get started with virtualization Build a private cloud with Juju and Charms Learn the basic
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              ISBN 9780136778851
              Released NZ 28 Aug 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Series Unleashed
              Availability
              Available for pre-order, ships once internationally released 28 Aug 2020
              View details for this title
              Zombie Scrum Survival Guide
                

              Zombie Scrum Survival Guide (Trade Paperback / Paperback)

              By Schartau, Johannes; Verwijs, Christiaan; Overeem, Barry

              • RRP: $95.99
              • $95.99
              • Pub Date
                28 Aug 20

              Scrum is the most popular approach to Agile software development. It's been around for more than 20 years, and it's used by tens of millions of practitioners. Even so, by some estimates, over 70% of Scrum adoptions fall flat and get stuck. Developers find themselves using Zombie ...Scrum processes that look like Scrum from a distance, but are slow, lifeless, and joyless instead. Zombie Scrum Survival Guide doesn't just reveal why this happens: it shows how to supercharge your Scrum outcomes, and have more fun along the way. Writing for all individuals, teams, and organizations who want to achieve more with Scrum, this guide combines theoretical foundations with practical approaches, exercises, and facilitation techniques for making progress in widely diverse situations, and engaging everyone in the organization to get more out of Scrum. You'll find specific guidance for building what the user needs, shipping faster, improving continuously, self-organizing your teams, and more. Drawing on extensive experience empowering developers, the authors also introduce powerful Liberating Structures patterns for enriching group interactions, so Scrum makes development more effective and fulfilling for everyone involved.
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              ISBN 9780136523260
              Released NZ 28 Aug 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Series The Professional Scrum
              Availability
              Available for pre-order, ships once internationally released 28 Aug 2020
              View details for this title
              CCNP Security Identity Management SISE 300-715 Official Cert Guide: Implementing and Configuring Cisco Identity Services Engine
                 

              CCNP Security Identity Management SISE 300-715 Official Cert Guide: Implementing and Configuring Cisco Identity Services Engine (Mixed media product / Mixed Media, Contains 1 Hardback and 1 Digital product license key)

              By Woland, Aaron; McNamara, Katherine

              • RRP: $191.99
              • $191.99
              • Pub Date
                10 Aug 20

              This is Cisco's official, comprehensive self-study resource for Cisco's SISE 300-715 exam (Implementing and Configuring Cisco Identity Services Engine), one of the most popular concentration exams required for the Cisco Certified Network Professional (CCNP) Security certification.... It will thoroughly prepare network professionals to deploy and use Cisco ISE to simplify delivery of consistent, highly secure access control across wired, wireless, and VPN connections. Designed for all CCNP Security candidates, CCNP Security Identity Management SISE 300-715 Official Cert Guide covers every SISE #300-715 objective concisely and logically, with extensive teaching features designed to promote retention and understanding. You'll find: Pre-chapter quizzes to assess knowledge upfront and focus your study more efficiently Foundation topics sections that explain concepts and configurations, and link theory to practice Key topics sections calling attention to every figure, table, and list you must know Exam Preparation sections with additional chapter review features Final preparation chapter providing tools and a complete final study plan A customizable practice test library CCNP Security Identity Management SISE 300-715 Official Cert Guide offers comprehensive, up-to-date coverage of all SISE #300-715 Cisco Identity Services Engine topics related to: Architecture and deployment Policy enforcement Web Auth and guest services Profiler BYOD Endpoint compliance Network access device administration
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              ISBN 9780136642947
              Released NZ 10 Aug 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Series Official Cert Guide
              Availability
              Available for pre-order, ships once internationally released 10 Aug 2020
              View details for this title
              Marketing Metrics
                

              Marketing Metrics (Trade Paperback / Paperback, 4th edition)

              By Reibstein, David; Bendle, Neil; Farris, Paul; Pfeifer, Phillip

              • RRP: $137.50
              • $137.50
              • Pub Date
                22 Aug 20

              Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated with new techniques and even more practical insights, and is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help stude...nts choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. Students will discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. Covers the full spectrum of marketing metrics: pros, cons, nuances, and applications Shows how to choose the right metrics for every challenge, and translate numbers into actionable management insight Adds extensive new coverage of sponsorship and omnichannel metrics, MASB advances in measurement discipline, global brand evaluation, and more Includes new sections on the interfaces between financial markets, accounting, and marketing metrics - for marketers who are involved in C-suite decisions, or aspire to be Helps you quantify the profitability of products, customers, channels, marketing initiatives, and more This 4th Edition's extensive updates include: Evaluating the value of sponsorships - a topic that is critically important but has been fiendishly difficult Accurately measuring the value of omnichannel marketing investments when multiple channels may influence the same purchase Important new metrics including Return on Advertising Spend New sections on interfaces between financial markets, accounting, and marketing metrics for marketers who intend to make or influence C-suite decisions Progress towards creating
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              ISBN 9780136717133
              Released NZ 22 Aug 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 22 Aug 2020
              View details for this title
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