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              Books in the Routledge Studies in International Business and the World Economy series

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              Global Business Intelligence
               

              Global Business Intelligence (Hardback)

              Edited by Munoz, J. Mark

              • RRP: $282.00
              • $282.00
              • In Stock At Publisher

              Global Business Intelligence will be a key resource for researchers, academics, students and policy makers alike in the fields of International Business & Management, Business Strategy, and Geopolitics as well as related disciplines like Political Science, Economics, and Geograph...y.
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              ISBN 9781138203686
              Released NZ 17 Nov 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              5 In stock at publisher; delivery usually 20-30 working days due to covid19 delays
              View details for this title
              Global Advertising Practice in a Borderless World
               

              Global Advertising Practice in a Borderless World (Hardback)

              Edited by Crawford, Robert; Brennan, Linda; Parker, Lukas

              • RRP: $282.00
              • $282.00
              • Back Order Indent title

              Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultur...al trends that are changing the world as we know it. Addressing global advertising from an industry practices perspective, this authoritative collection covers a wide range of adaptive advertising practices across the globe, from major to emerging markets, from mainstream to digital advertising. Its focus is advertising in the globalising world and understanding how the globalisation of advertising is performed in practice. Divided into three sections: globalisation of advertising in a media and communications context; advertising in a global world and; global advertising in a digital world, it covers the past, present and some potential futures of global advertising. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
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              ISBN 9781138918306
              Released NZ 8 Jun 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Back Order Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              Multinational Restructuring, Internationalization and Small Economies: The Swedish Case
               

              Multinational Restructuring, Internationalization and Small Economies: The Swedish Case (Hardback)

              By Andersson, Thomas; Fredriksson, Torbjorn; Svensson, Roger

              • RRP: $294.00
              • $294.00
              • To Order

              Going beyond traditional studies of foreign direct investment this book uses data from Swedish multinationals to describe, interpret and analyse issues which are normally difficult to investigate.

              ISBN 9780415122863
              Released NZ 14 Dec 1995
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              Multinational Corporations: Emergence and Evolution
               

              Multinational Corporations: Emergence and Evolution (Hardback)

              By Tolentino, Paz Estrella

              • RRP: $423.00
              • $423.00
              • To Order

              This work presents case-studies of the emergence and evolution of Multinational Corporations based in eleven developed and developing countries of widely divergent patterns of national development.

              ISBN 9780415145756
              Released NZ 23 Nov 2000
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              International Management and Language
               

              International Management and Language (Hardback)

              By Tietze, Susanne

              • RRP: $294.00
              • $294.00
              • To Order

              Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. This book presents ideas, examples and applications taken from international and global contexts, which show that 'language matte...rs' in the pursuit of international business affairs.
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              ISBN 9780415403931
              Released NZ 6 May 2008
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              Global Capitalism at Bay
               

              Global Capitalism at Bay (Paperback)

              By Dunning, John

              • RRP: $91.99
              • $91.99
              • Back Order Indent title

              This text elaborates theories on the situation of the foreign direct investment and multinational enterprises. It considers the unique characteristics of contemporary capitalism; and what must be done if it is to survive and in the 21st century.

              ISBN 9780415439640
              Released NZ 11 Apr 2007
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Back Order Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              The Global Restructuring of the Steel Industry: Innovations, Institutions and Industrial Change
               

              The Global Restructuring of the Steel Industry: Innovations, Institutions and Industrial Change (Hardback)

              By D'Costa, Anthony; Foreword by Bagchi, Amiya Kumar

              • RRP: $282.00
              • $282.00
              • To Order

              Using case studies from USA, Japan, South Korea, Brazil and India, this work explains how and why the steel industry has shifted from the advanced capitalist countries to the late industrializing countries.

              ISBN 9780415148276
              Released NZ 28 Jan 1999
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              The Globalization of Corporate R & D: Implications for Innovation Systems in Host Countries
               

              The Globalization of Corporate R & D: Implications for Innovation Systems in Host Countries (Hardback)

              By Reddy, Prasada

              • RRP: $294.00
              • $294.00
              • To Order

              This research monograph examines the implications of new trends of globalisation of corporate research and development, looking in particular at aspects of integration in developing countries and the impact this will have on host countries.

              ISBN 9780415204354
              Released NZ 24 Aug 2000
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              Alliance Capitalism and Global Business
               

              Alliance Capitalism and Global Business (Hardback)

              By Dunning, Professor John H.; Dunning, John H.

              • RRP: $306.00
              • $306.00
              • To Order

              Written by a leading authority, this book analyses future developments in global business; US and Japanese Foreign Direct Investment in Europe; competitiveness, trade and integration; spatial dimensions of globalization.

              ISBN 9780415148283
              Released NZ 6 Mar 1997
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              Cultural Industries and the Production of Culture
               

              Cultural Industries and the Production of Culture (Paperback)

              By Power, Dominic; Scott, Allen J.

              • RRP: $111.00
              • $111.00
              • To Order

              Cutting-edge perspectives on the functioning of cultural industries are offered in this volume, which explores the media, entertainment & artistic sectors. Contributors place these industries in the new economy & suggest ways in which they can contribute to urban & regional econo...mic & social development.
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              ISBN 9780415511315
              Released NZ 15 Dec 2012
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Studies in International Business and the World Economy
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
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