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              Books in the New Rules Social Media Series series

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              Social Media Metrics: How to Measure and Optimize Your Marketing Investment
               

              Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardback)

              By Sterne, Jim; Foreword by Scott, David Meerman

              • Imp. $61.50
              • $61.50
              • Not Available Locally

              Success metrics in business are based on business goals where fame does not always equate to fortune. This book helps to determine why striving for more Twitter followers or Facebook friends than the competition is a failing strategy and how to leverage the time and effort you in ...

              ISBN 9780470583784
              Published 23 March 2010 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
               

              Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardback)

              By Nalty, Kevin; Foreword by Scott, David Meerman

              • Imp. $61.50
              • $61.50
              • Not Available Locally

              Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.

              ISBN 9780470598887
              Published 1 September 2010 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

              Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Trade Paperback / Paperback, Revised and Updated Edition)

              By Handley, Ann; Chapman, C. C.

              • RRP: $35.99
              • $35.99
              • In Stock At Publisher

              The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers.

              ISBN 9781118232606
              Published 2 May 2012 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Get Seen: Online Video Secrets to Building Your Business
               

              Get Seen: Online Video Secrets to Building Your Business (Hardback)

              By Garfield, Steve; Foreword by Scott, David Meerman

              • Imp. $58.50
              • $58.50
              • No availability locally

              Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. This book offers information on how to produce and use online vid ...

              ISBN 9780470525463
              Published 17 December 2009 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
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