Books » Series » New Rules Social Media Series
By Sterne, Jim; Foreword by Scott, David Meerman
Success metrics in business are based on business goals where fame does not always equate to fortune. This book helps to determine why striving for more Twitter followers or Facebook friends than the competition is a failing strategy and how to leverage the time and effort you in ...
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By Nalty, Kevin; Foreword by Scott, David Meerman
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.
By Handley, Ann; Chapman, C. C.
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers.
By Garfield, Steve; Foreword by Scott, David Meerman
Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. This book offers information on how to produce and use online vid ...
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