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              Books in the Routledge New Directions in PR & Communication Research series

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              Total 36 jump to: go ‹ previous1234next ›
              Propaganda and Nation Building: Selling the Irish Free State
               

              Propaganda and Nation Building: Selling the Irish Free State (Hardback)

              By Hora, Kevin

              • RRP: $285.00
              • $285.00
              • To Order/ Indent titles

              This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity at home and abroad for the new state--a state which... emerged from seven years of insurrection and civil war to become one of the most stable democracies in Europe. The book argues that this stability was built using symbols--from the army, police, native sports to literature, flag, anthem and currency--to construct a Gaelic, Catholic and Celtic national identity. Focussing on how nationhood was communicated, its interdisciplinary narrative initiates a new understanding of nation building, one which remains relevant for current nationhood struggles. Avoiding a simplistic cause and effect history, the book examines the uses and effects of early PR from a political and societal perspective and elevates propaganda by pointing to its success--the creation of a stable democracy. As a study of public relations' origins, it shows that its evolution in Ireland has not been fully appreciated by scholars of Irish and public relations histories --Provided by publisher.
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              ISBN 9781138829138
              Released NZ 28 Apr 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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              Nation Branding, Public Relations and Soft Power: Corporatising Poland

              Nation Branding, Public Relations and Soft Power: Corporatising Poland (Hardback)

              By Surowiec, Pawel

              • RRP: $282.00
              • $282.00
              • In Stock At Publisher

              This book provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is in...fluenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. It demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland brand is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.
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              ISBN 9781138818835
              Released NZ 4 Aug 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Strategic Communication, Social Media and Democracy: The challenge of the digital naturals
               

              Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Paperback)

              Edited by Coombs, W. Timothy; Falkheimer, Jesper; Heide, Mats; Young, Philip

              • RRP: $86.99
              • $86.99
              • In Stock At Publisher

              Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures an...d even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
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              ISBN 9781138497412
              Released NZ 1 Apr 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              In stock at publisher; ships 6-12 working days
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              Trust, Power and Public Relations in Financial Markets
               

              Trust, Power and Public Relations in Financial Markets (Hardback)

              By Bourne, Clea

              • RRP: $294.00
              • $294.00
              • To Order/ Indent titles

              The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. As the 'trust strategists' of the corporate world, responsible f...or restoring trust after successive crises, the book poses this fundamental question - if PR promotes its expertise in constructing and maintaining trust, how can it side-step its potential role in losing trust in the first place? The book covers the range of PR activity in financial markets beyond simply investor relations in shares and bond issues, Mergers & Acquisitions and IPOs. PR in the world of finance here comprises a range of activities - from corporate communications for financial institutions, including central banks and financial regulators; media relations and the promotion of financial products and services; to lobbying on behalf of the financial services industry and its trade and professional bodies. The examples used are international in scope - ranging from global financial institutions and trade bodies, to companies located in both developed and developing markets.
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              ISBN 9780415719216
              Released NZ 15 Dec 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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              Post-Truth Public Relations: Communication in an Era of Digital Disinformation

              Post-Truth Public Relations: Communication in an Era of Digital Disinformation (Hardback)

              By Thompson, Gareth

              • RRP: $282.00
              • $282.00
              • Pre Release Local

              This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth an...d what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice.
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              ISBN 9781138368606
              Released NZ 25 Feb 2020
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Available for pre-order, ships once released
              View details for this title
              International Public Relations: Perspectives from deeply divided societies
               

              International Public Relations: Perspectives from deeply divided societies (Hardback)

              Edited by Somerville, Ian; Hargie, Owen; Taylor, Maureen; Toledano, Margalit

              • RRP: $282.00
              • $282.00
              • To Order/ Indent titles

              Most studies of public relations focus on the activity as it is practiced within 'normal' liberal democratic societies, especially within the US, which arguably has had a hegemonic influence on attempts within the academy to theorize public relations. It also raises the question ...of whether PR has an application to the many countries which are outside of these norms, in societies divided along racial, ethnic, religious or linguistic lines. Furthermore, it highlights the role of public relations in building peace, resolving conflicts, and assisting the development of civil society. Presenting a range of original empirical research, this collection features studies from conflict societies (Chechnya, Nigeria, Israel/Palestine, Iraq); post-conflict societies (Bosnia, Kosovo, Northern Ireland, South Africa, Uganda); and societies still deeply divided along, racial, religious, ethnic and linguistic lines (Switzerland, Malaysia, Spain, Belgium). It will therefore be of interest not only to scholars of public relations but also political science, international relations, and peace and conflict studies.
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              ISBN 9781138860131
              Released NZ 25 Aug 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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              Strategic Silence: Public Relations and Indirect Communication
               

              Strategic Silence: Public Relations and Indirect Communication (Hardback)

              By Dimitrov, Roumen

              • RRP: $282.00
              • $282.00
              • To Order/ Indent titles

              Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained silent on the subject? Why is silence habitually famed as inherently bad and unethic...al? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
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              ISBN 9781138100039
              Released NZ 27 Sep 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
              Strategic Communication, Social Media and Democracy: The challenge of the digital naturals
               

              Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Hardback)

              Edited by Coombs, W. Timothy; Heide, Mats; Young, Philip

              • RRP: $282.00
              • $282.00
              • To Order

              Where societies have a high penetration of new technologies combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. As so-called digital naturals become t...he norm, the control which has customarily been exerted by strategic communication is being increasingly degraded with profound effects on the public relations profession. Scholarly and research-based, this book explores the myriad ways in which the digital environment can alter societies' dynamic in the public sphere. It seeks to balance both the optimism and pessimism generated by social media and considers the reality of the challenge it presents. Firmly rooted in empirical research, and avoiding the trap of an overly optimistic empowerment of communication targets, it explores both the potential social media offers for changing the relationships between organisations and stakeholders, and analyses what has been achieved so far. It will be of great interest to researchers, educators and advanced students in Strategic Communications, Public Relations, Corporate Communication, new media, social media and communication management.
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              ISBN 9781138841161
              Released NZ 25 Aug 2015
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia

              Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Hardback)

              By Sison, Marianne; Sarabia-Panol, Zeny

              • RRP: $282.00
              • $282.00
              • In Stock At Publisher

              Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalised environments, knowledge of power, cu...lture and colonial histories that influence and shape business and governance practices are increasingly important. This innovative book connects the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse. Focusing on six countries Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam it discusses how PR and CSR discourse are interpreted, communicated and enacted in this diverse region. Taking a thematic approach, this challenging text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity or resistance. This book will be of interest to Researchers, educators and advanced students in the fields of Public Relations, Communication, Corporate Social Responsibility, Corporate Communications and Southeast Asia.
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              ISBN 9781138838123
              Released NZ 27 Sep 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Public Relations and the History of Ideas
               

              Public Relations and the History of Ideas (Hardback)

              By Moore, Simon

              • RRP: $282.00
              • $282.00
              • To Order/ Indent titles

              This stimulating and innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede Public Relations as a phrase or profession, but all are in no doubt about the force... of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of Public Relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in Public Relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy and history.
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              ISBN 9780415634540
              Released NZ 2 Jan 2015
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
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